Posted by: keoki | 20 May 2009

YouTube Cannes Lions 48 Hour Ad Contest

This is a video that you have to watch. It’s really funny . . . but hits the serious tone as well . . . nicely done ladies.

Posted by: keoki | 13 May 2009

life update.

so the thing with advertising, you are slammed one minute and left to surf the internet the next . . . hmm. well i think that i am mentally preparing myself for the photoshoot this weekend.

what else is going on? nothing really.

oh, so in my desire to find a guy that is actually good looking enough to look at, i’ve found one. i was really starting to think this city was absent of any good looking men.

anyway this guy is very nice looking, drives an old beat up pick-up and has a dog. nice. we say hi to each other in passing. as small and minute as it may be it is nice to look forward to something when all you have is work, sleep and trying to drum up some sort of motivation to go to the gym.

step one: WORK

step two: SLEEP

step three: GO WORKOUT

Posted by: keoki | 4 May 2009

. . . i no longer have a life.

so i don’t blog anymore . . . that’s mostly because i work so much with the new job . . . that i don’t have time for a life. i work come home sleep repeat. oh i take a shit somewhere in that mix too . . .

it’s frustrating to me because i have been working in this business for 11 years now. all but one was client side, and this job now is the first full time out of school job. but all i hear about is paying your dues and blah blah blah . . . i’m soo sick of hearing about it.

that seems to be the american way . . . treat someone like shit and if they can take it then you’re accepted. why is that? why can’t people just treat others nice? help them while training them without treating them like shit. why do we get a kick of seeing someone else incredibly miserable? why do we like to kick others why they are down, and then they then turn around and continue the cycle? doesn’t anyone realize just because it happened to you doesn’t mean that it has to continue? i am convinced people are stupid. that’s all.

i am also realizing how much people think they are “entitled” to things because of seniority. just because you have been doing something longer doesn’t make you more special. I can’t control when I was born. I have always hated being “behind”. In PE I used to get dressed out faster than everyone so I could get in my two laps and be done before everyone, I would rather stay late and be done that day than leave and come back to finish it in the morning.

That’s another thing. I hate hiring freezes, and I know this is going to sound crazy but I can’t work overtime so I get kicked out of the office at 5 . . . but about 4 is when I get that creative wind I need to just crank out work. Why can’t I just come in at 11 and work til 7? That way we all win, I get to sleep in and you get more productivity. Done. . . sounds logical . . . but who the fuck knows. Also, I get WAY more work done after everyone leaves. Makes sense that’s how most people are.

I am really learning how I would and would not run a shop. I am basically writing my business plan as I work everyday, which is a good thing. I don’t see why not. I think as an entry level you see a lot more than the higher ups do . . . have you ever thought about that . . .? In our place we answer to all the higher ups so we see how they are analyze how they react individually and then adjust to how we work with all of them individually. When you are higher up they don’t really care about the people under them unless they are doing work they will eventually pass off as their own. This is a concept that I still don’t understand . . . maybe as I climb the ladder I will. But who knows . . . maybe that’s something in the industry I would like to change?

All in all I love this oppotunity, it is really an eye opening experience that hopefully will benefit me in the long run. I am learning all the things I love about the industry and all the things that I really hate.

I kind of got my first eye opening experience this past week. The DC yelled at me in front of everyone. To be completely honest though the whole time I was being yelled at I was having flashbacks of Martha Stewarts Apprentice show (yes I know it was only one season) where one of the contestants gets fired and she starts to cry and Martha talks about how important it is for women not to cry. She says something to the nature that business women do not cry. But anyway, I really realized how much our presense in this new place is an adjustment to some. We came in amist some major changes and people are not good with change they like constant and stable. Well . . . get over it.

Another thing is why do people think that my generation thinks that we think we are entitled to everything? I am sure your generation was the same way. Just now with the mass media options instant gratification is possible. Also, your generation has given my generation the opportunities to become rich fast, and to desire these objects that are not worth probably 1/10th of what people charge for them. With that though my generation is forcing change. We are moving towards greener more efficient ways of doing things. We put a black president into office. We are watching your generation fuck up the economy after your generation inflated prices so my generation can’t afford to live off of an entry level salary on our own and many other things. So yes I feel entitled . . . I feel entitled to work hard and reap the appropriate benefits for my work. I feel entitled to climb the ladder, I feel entitled to vacations and traveling and living in a world with endless possibilties. I want to be successful and enjoy this life the same as you.

These are just some of the things I think about . . .

Posted by: keoki | 13 April 2009

Celebrity Apprentice . . .

again! wtf? these celebrities have no fucking clue about anything. Advertising industry is CRAZY. That is NORMAL. This whole emails don’t work, the images are huge . . . blah blah blah . . . fuck you. Maybe if you didn’t have everything handed to you on a daily basis. . . you would understand how the world works. The only one on there that has any common sense . . . is Jesse James. This man is leaned on for the creative, the production and anything else. Everyone else is like laddie dah. Pull the stick out of your ass and really start to think for yourselves assholes.

Posted by: keoki | 6 April 2009

Celebrity Apprentice . . . last night.

Soo . . . I love the Celebrity Apprentice. Last night they had to create a viral video and wow, the ALL Laundry detergent company is definitely prude. Why the fuck is laundry detergent is conservative? You could do something great, with luandry deteregent. So here’s the deal, I really liked Jesse James Dirty with midgets, it’s funny. They said that it would be offensive to 25+ women with children. WTF!? Just because you have children doesn’t mean you don’t want to see funny videos on midgets. FUCK YOU ALL DETERGENT, That’s why people don’t use your brand. . .pppprrrruuuuuuuuuuuudddddddeeeeeeeeeeeeeee.

Posted by: keoki | 23 March 2009

family bond.

No matter how many friends you spend your birthday with I don’t think anyone will replace my family. Being an only child your birthday is a great holiday, one that ranks right up there with Christmas. Not so much because of the presents, granted you get more as an only child, but because of all the things my family would do. There was always your favorite kind of ice cream and birthday cake that my dad would make and write Happy Birthday on in blue icing, because that seems to be the only color of icing we ever had in the house. Then there was dinner, I got to pick because it was my day and then my grandma ALWAYS had mylar balloons. There is something about getting balloons on your birthday that makes you feel extra special.

I know that I am now a quarter of a century old, but I don’t think anyone should ever have to grow up from celebrating their birthday. It’s your day, and ok maybe a million others too, but in your own little world 24 hours should revolve completely around you . . . well me because it’s my birthday we are talking about.

So the moral of the story is I love my friends but miss my family even more and I miss them and don’t know if I can wait until Thanksgiving to see them.

Posted by: keoki | 19 February 2009

who needs kids when you can have a roommate?

i think i now understand the annoyances my parents had with me as a child. the tv remote missing, standing with the refrigerator door open as you drink milk straight from the carton and . . . not shutting or locking the front door. all of these things i am completely guilty of when i was probably 12 . . . i have since grown out of these habits, though my roommate has not and i totally understand the aggravations. . . because they too now annoy me when other people do them. so does that make me a hypocrite? or just a more mature person? or am i just turning into my parents?

it’s not too bad though, he’s really not that bad, it’s just i miss my recliner that is now filled with blankets and pillows, i miss my coffee table that has been shoved into the corner so the sofa bed can be pulled out and i miss my sofa . .. because either 1 the bed is pulled out . . . or 2 he has all of his stuff on it . . . constantly. i am used to living by myself, so i guess this is kind of a good wake up call as to living with people . . . but i am praying that i won’t ever have to . . . besides my husband and future kids. . . that will probably annoy me . . . but you can’t really get rid of your kids . . .

we are going on a road trip this weekend we’ll see how that goes.

Posted by: keoki | 4 February 2009

i love my friends.

so I have very few friends, because I’m the type of person who enjoys having a few very close knit friends instead of a huge cloud of acquaintances. my best friend from elementary school called me today because he saw my application for the best job in the world, we are the type of friends who can pick up where we left off and it’s like we never skipped a beat.

any-who we talked about the usual stuff we talk about, what we are doing and where we want to be in the future . . . how to get there . . . this is pretty much our conversation always, every time we talk and it never gets old.

the one thing that made really miss him, is he said he missed me and wanted to know when i was moving home. :( i wish he would just move out here . . . but he has a job. one of the few in this country, so i will just settle for him to come visit. the best part of the conversation though is that we always talk about his girlfriend or my boyfriend. he’s at the “boring” part of the relationship . . . this makes me laugh only because i know that in about 2-3 weeks they will be in a huge fight. i know this because she’s the jealous crazy type.

i was home for the holidays and i went over to his house for christmas eve dinner, this is a huge event all the family comes over, and this is a huge family they drink wine and get loud and laugh a lot. i love it. i know his cousins and his uncle was one of my professors. his gf wasn’t there which honestly was nice because we could be goofy and not worry about anyone thinking we were flirting or whatever. so i texted him so we could get back together before i left again, she saw it and i guess flipped and was like who is this yatta yatta . . . he told her i was his best friend since elementary school.

c’mon i’ve known this guy since elementary school, you’ve known him for . . . 3 months. i win. and not win in the i’m going to steal him from you, but the i win because i’ve been there through way more than you. i was there through all of his girlfriends, all of the trucks and all of the dogs; he is my best friend and he doesn’t have to stop being friends with me to date you.

we’ve talked about working together for a long time and maybe we can make it happen. kw is coming out here next week so we can put our noses to the grindstone and get some work out.

i’m still bored out here but i am doing a lot trying to get stuff ready for next week. i am knitting a tube scarf . . . yea don’t ask. i am finishing a text book, i am working out because that is part of the agreement. i am cleaning. i am making family tree frames for my mom. i am weeding vinyl stickers . . . that is taking me FOREVER! and i am making journals . . . handmade, hardbound and sewn. it’s wednesday . . . i have til sunday . . . i don’t know if i’m going to make it.

Posted by: keoki | 4 February 2009

I don’t get out enough.

I don’t have anything to blog about.

Posted by: keoki | 1 February 2009

keep your fingers crossed.

so Y&R posted a listing on craigslist EOD Monday the 27.Jan.09 for an open job interview. This was posted in numerous countries all over the country. The only catch was you basically had one day to get to the interview on Wednesday.

I saw the posting at about 3AM Tuesday. Told my partner to get on a plane and be in SF on Wednesday. She ended up getting all of my emails, facebooks, myspaces, texts and whatever other electronic avenues I could find to get ahold of her at about 11AM. With in 2 hours she had found a round trip plane ticket to cross half the country in the next day. So she left her home town to drive five hours to fly out of the closest major city and meet me.

I left Wednesday morning and drove 6 hours to SF. We stayed with a friend that we graduated with who works (and obviously lives) there.

We were nervous as to how this open job interview would go and how many people could actually show up in 1.5 days. We were curious to see how many people in this economy would come in search of a junior position.

There was a short asian lady who was corralling all of the hopeful applicants and she had amazing rein of over 300 people. The first thing out of her mouth was, “if you don’t have a book, CD, or website . . . you need to leave.” Check got that . . . Secondly, “if you are here to have your book looked at and give feedback, this is not your night you need to leave.” Check, not looking for feedback, need a job. Thirdly she says, “I’ve worked in other agencies and once I got here, I knew I wouldn’t work anywhere else. This job is gritty, doesn’t pay very well, and you will work your butt off while getting pushed around and creating great work.” This is where KW and I looked at each other like ohh shit . . . there’s no turning back now.

They had 4 CDs looking at work, so there were 4 different groups with numbers. Just to give you an idea, they were lining people up in the lobby to migrate to wait in the hall to then migrate and wait on the creative side. . .. . . KW and I were in the same number group just assigned to different CDs. After waiting about an hour, our group was lining up. . .

That is all I am going to tell you about the open interview so far. They are doing second rounds and if we are called back I will finish the story . . . if not . . . there is really no use in finishing the story.

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So my team is playing in the Super Bowl in about 12 hours . . . GO CARDINALS!! I really hope they beat the Steelers. This will be a great win and some thing that the city of Phoenix has been waiting for for a long time. If we win, the Suns will be the team that needs to step it up and bring a championship to the Valley.

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